With the young league of filmmakers vigorously coming up with new fangled ideas in script and filmmaking panache, they are not far behind when it comes to promotional activities as well. Especially Karthik Subbaraj has been getting his best to reach his upcoming film ‘Iraivi’ at a much highlighted level. The filmmaker along with Bobby Simha had flagged an unique promotion of playing Iraivi trailer in around 500 auto rickshaws of Chennai.

This is sure to get the film virally promoted and would be a real means of attraction. Iraivi is a feminism based film that stars Vijay Sethupathi, SJ Suryah and Bobby Simha in lead roles while Kamalinee Mukherji and Anjali are playing the female lead characters. The film is set for a worldwide release on June 3.