A new initiative has been started by a group of successful producers of Tamil cinema. “Dream Factory”, a new film distribution & marketing company has been formed by producers K.E.Gnanavelraja, C.V.Kumar, Elred Kumar, Y Not Sashi, Abinesh Elangovan & Laxmanan.

The newly launched company will be initially involved in the distribution of upcoming films such as Sarabham, Madras, Yaan, Kaaviya Thalaivan and Lucia. The coming together of these successful producers would turn out to be a boon for these films and other small films as well as the competition among films would be sorted out to some extent.